Google Adwords came into existence back in 23rd October 2000 and ever since then has changed the platform for online marketing. Today, it has become an essential aspect of several online marketing strategies for many successful online businesses.
What is Google Adwords?
If you are unaware of Adwords, it simply refers to a pay-per-click service. This operates as an advertising medium, which runs ads to promote your company and its business operations. About 90% of people search Google for products and services. These clickable ads displayed in Google’s search results are to attract targeted audience with appropriate keywords. Google Adwords for Tradesmen can direct your company to targeted customers who are looking for services from online tradesmen. However, if your company doesn’t have an online presence then you are missing out a big chunk of your potential customers.
Why it Google Adwords for Tradesmen a good idea?
If you are an electrician, gardener, carpenter, plumber or a decorator and wonder how to increase business for your company through Goggle Adwords, then you have come to the right place. More and more customers use their smartphones or tablets to search services and products online. This makes online visibility of great importance to tradesmen if they are looking to advertise themselves successfully. Google Adwords for Tradesmen can open newer and better perspective to attracting customers and generating substantial revenues.
Here is a list of a few reasons why Google Adwords for tradesmen is a good idea:
1. Target People Who Are Searching For Your Services.
Gone are the days where people would open up telephone directories and search for a plumber or a carpenter. They find it easier to browse search engines for a suitable tradesman. There is a large chunk of customers that access services and products online and it is essential for your company to focus upon online marketing and advertising through Google Adwords. You can also focus on local target audiences for instances if you are a plumber in Harpenden, you can target people in and around Harpenden.
2. You Only Pay For Clicks When People Actually Click On Your Ad.
Google (PPC) is probably the most popular method of advertising among small and medium businesses. It is considered as one of the easiest ways to attract traffic to your website and generate significant profits from your search engine marketing campaign. So how does PPC work? With PPC, you only pay when a customer clicks on your ad and is directed to your website. The amount that you pay for each click depends on how much you are willing to bid for the selected keyword which is also known as your ‘Quality Score’. The higher the bid the better placement you have of your ad on top of your competitors’ ads.
3. You Are In Control Of Your Budget And Can Pause Your Campaigns Whenever You Want.
The important factor of a successful advertising campaign is to find a platform to communicate your information to as many people as possible and at the same time keeping advertising costs low. You have complete flexibility and control when it comes to increasing and decreasing your budget or to make instant modifications.
4. You Can Get Immediate Results in the Search Engine with Google Adwords (achieve number one spot easily).
Google Adwords is known for its amazing return on investment (ROI) since you pay only for those ads which are clicked and all clicks are traceable. You can start seeing immediate results once you activate your account and your ads start appearing on search engine result pages (SERP) or targeted websites.
ServiceSites have Google Adwords Certified professionals working for us.
For better and lasting results, it is best to hire a certified professional who will look after your Ads account and by using his/her expertise they will try to optimise returns on your behalf. These individuals are capable of using efficient Google Adwords management as well as search engine optimisation tools in order to achieve maximum results and increased ROI.
At ServiceSites we know Google Adwords for Tradesmen is an essential piece of your marketing arsenal. Contact today and find out how we can help you increase your bottom line and expand your tradesmen business.